Which is the most popular fast food?
American fast-food giants, such as McDonald’s, Subway, KFC, and Domino’s, dominate Australia’s quick-service restaurant industry. Overall, McDonald's came out on top as the most popular QSR among Australian consumers in 2023, according to its brand index score. Nonetheless, Australian fast-food chains such as Red Rooster, Guzman y Gomez, and Grill’d are also key players but have to fight hard for their share of the market due to the dominance of international brands.
Healthy food trends
Although fast food restaurants are still popular in Australia, the impact of the healthy food trend is starting to show in the industry. A survey on attitudes towards food revealed that the majority of consumers in Australia are trying to eat healthier. In response to the growing need to provide healthy food options, food venues are starting to add more options, such as low-fat products, to their menus.