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Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2018

In what ways do you think that artificial intelligence could improve email marketing performance?

Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2018 This statistic shows the results of a survey on the ways in which artificial intelligence could be used to improve email marketing performance in the United Kingdom (UK) in 2018. It was found that company respondents primarily thought of artificial intelligence as a means to optimize email send times, at 64 percent of respondents. Agency respondents found that efficient use of resources would be the primary improvement through artificial intelligence at 57 percent of respondents.
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In what ways do you think that artificial intelligence could improve email marketing performance?

Company respondentsAgency respondents
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This statistic shows the results of a survey on the ways in which artificial intelligence could be used to improve email marketing performance in the United Kingdom (UK) in 2018. It was found that company respondents primarily thought of artificial intelligence as a means to optimize email send times, at 64 percent of respondents. Agency respondents found that efficient use of resources would be the primary improvement through artificial intelligence at 57 percent of respondents.
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Release date
June 2018
Region
United Kingdom
Survey time period
March to April 2018
Number of respondents
405*
Special properties
marketers**
Method of interview
Online survey
Supplementary notes
* n (company respondents) = 295; n (agency respondents) = 110.
** Respondents included both companies or in-house marketers and supply-side respondents, including agencies, consultants and vendors.
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