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Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2018
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Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2018
In what ways do you think that artificial intelligence could improve email marketing performance?
by Statista Research Department,
last edited
Sep 20, 2019
This statistic shows the results of a survey on the ways in which artificial intelligence could be used to improve email marketing performance in the United Kingdom (UK) in 2018. It was found that company respondents primarily thought of artificial intelligence as a means to optimize email send times, at 64 percent of respondents. Agency respondents found that efficient use of resources would be the primary improvement through artificial intelligence at 57 percent of respondents.
In what ways do you think that artificial intelligence could improve email marketing performance?
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by Statista Research Department,
last edited
Sep 20, 2019
This statistic shows the results of a survey on the ways in which artificial intelligence could be used to improve email marketing performance in the United Kingdom (UK) in 2018. It was found that company respondents primarily thought of artificial intelligence as a means to optimize email send times, at 64 percent of respondents. Agency respondents found that efficient use of resources would be the primary improvement through artificial intelligence at 57 percent of respondents.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- March to April 2018
- Number of respondents
- 405*
- Special properties
- marketers**
- Method of interview
- Online survey
- Supplementary notes
-
* n (company respondents) = 295; n (agency respondents) = 110.
** Respondents included both companies or in-house marketers and supply-side respondents, including agencies, consultants and vendors.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- March to April 2018
- Number of respondents
- 405*
- Special properties
- marketers**
- Method of interview
- Online survey
- Supplementary notes
-
* n (company respondents) = 295; n (agency respondents) = 110.
** Respondents included both companies or in-house marketers and supply-side respondents, including agencies, consultants and vendors.
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E-mail marketing budget in the UK from 2007 to 2018
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018E-mail marketing KPIs in the United Kingdom (UK) 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sectorE-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
- Devices optimization efforts for email marketing in the UK 2018
- Barriers in email marketing optimization for different devices in the UK 2016-2018
- Potential for email marketing improvements in companies in the UK 2016-2018
- Degree of email marketing optimization for mobile devices in the UK 2016
- Marketing practices used in clients' email marketing in the UK 2016-2018
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Strategies for email marketing optimization in companies in the UK 2015-2018
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- Planned increase in AI-enabled marketing initiatives worldwide 2018
- Email marketing approach of companies in the UK 2016
- E-mail opens on mobile devices in the United Kingdom (UK) 2016, by sector
- Success in implementing automated email marketing programs in the UK 2014-2018
- Popular ways to learn about AI smartphones in China 2018
- AI investment and financing worldwide 2013-2018
- Potential impact of artificial intelligence as a percentage of industry value 2018
- Benefits of installing a bot for companies in France 2019
- AI-related paper publications in China 2017, by institution
Studies
- E-mail marketing in the United Kingdom (UK)
- E-mail marketing
- AI use in marketing
- Email Marketing Vendor Satisfaction Report
- Artificial intelligence: myth versus reality in the digital advertising world
- Optimizing Email Deliverability with AI
- 2017 Email Marketing Benchmark Report
- 2019 State of Email Report
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Marketing technology implementation
- Q1 2016 Email Benchmark Report
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Share of sales attributable to e-mail marketing in the UK 2016-2018
- Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Most effective marketing channels for ROI in the UK 2016-2017
- Email marketing practices used in companies in the UK 2016-2018
- E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- E-mail message types used to achieve email campaign goals in the UK 2018
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Focus points in email marketing in the United Kingdom (UK) 2016-2018
- Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2018
- Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting marketing emails according to consumers in the UK 2011-2017
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
- Devices optimization efforts for email marketing in the UK 2018
- Barriers in email marketing optimization for different devices in the UK 2016-2018
- Potential for email marketing improvements in companies in the UK 2016-2018
- Degree of email marketing optimization for mobile devices in the UK 2016
- Marketing practices used in clients' email marketing in the UK 2016-2018
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Strategies for email marketing optimization in companies in the UK 2015-2018
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- Planned increase in AI-enabled marketing initiatives worldwide 2018
- Email marketing approach of companies in the UK 2016
- E-mail opens on mobile devices in the United Kingdom (UK) 2016, by sector
- Success in implementing automated email marketing programs in the UK 2014-2018
- Popular ways to learn about AI smartphones in China 2018
- AI investment and financing worldwide 2013-2018
- Potential impact of artificial intelligence as a percentage of industry value 2018
- Benefits of installing a bot for companies in France 2019
- AI-related paper publications in China 2017, by institution
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