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Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2019

This statistic shows the results of a survey on the ways in which artificial intelligence could be used to improve email marketing performance in the United Kingdom (UK) in 2019. It was found that company respondents primarily thought of artificial intelligence as a means to optimize email send times, at 66 percent of respondents. Agency respondents found that optimizing calls to action would be one of the primary improvement through artificial intelligence, at 54 percent of respondents.

In what ways do you think that artificial intelligence could improve email marketing performance?

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Sources

Release date

September 2019

Region

United Kingdom

Survey time period

March to April 2019

Number of respondents

302*

Special properties

marketers**

Method of interview

Online survey

Supplementary notes

* n (company respondents) = 221; n (agency respondents) = 81.
** Respondents included both companies or in-house marketers and supply-side respondents, including agencies, consultants and vendors.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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