During a 2019 survey carried out among marketers from across the globe, it was found that company respondents primarily thought of artificial intelligence as a means to optimize email send times, at 66 percent of respondents. Agency respondents found that optimizing calls to action would be one of the primary improvement through artificial intelligence, at 54 percent of respondents.
Expected impact of artificial intelligence on email marketing worldwide as of July 2019
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (September 30, 2019). Expected impact of artificial intelligence on email marketing worldwide as of July 2019 [Graph]. In Statista. Retrieved January 17, 2022, from https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/
Econsultancy. "Expected impact of artificial intelligence on email marketing worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed January 17, 2022. https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/
Econsultancy. (2019). Expected impact of artificial intelligence on email marketing worldwide as of July 2019. Statista. Statista Inc.. Accessed: January 17, 2022. https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/
Econsultancy. "Expected Impact of Artificial Intelligence on Email Marketing Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/
Econsultancy, Expected impact of artificial intelligence on email marketing worldwide as of July 2019 Statista, https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/ (last visited January 17, 2022)
