During a 2019 survey carried out among marketers from across the globe, it was found that company respondents primarily thought of artificial intelligence as a means to optimize email send times, at 66 percent of respondents. Agency respondents found that optimizing calls to action would be one of the primary improvement through artificial intelligence, at 54 percent of respondents.
Expected impact of artificial intelligence on email marketing worldwide as of July 2019
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Statistics on AI use in marketing
AI market overview
7
- Premium Statistic Artificial intelligence software market revenue worldwide 2018-2025, by region
- Premium Statistic AI software market growth forecast worldwide 2019-2025
- Premium Statistic Share of AI companies worldwide 2018, by country
- Premium Statistic Data science and machine learning adoption worldwide 2019, by function
- Premium Statistic Intelligent automation adoption status in enterprise worldwide 2019
- Premium Statistic Artificial intelligence application areas in organizations worldwide 2018
- Premium Statistic Benefits of automation in companies worldwide 2018
AI use in marketing
8
- Premium Statistic Smart technology marketing spend in the U.S. 2018, by technology
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic Marketing related use of AI worldwide 2018, by region
- Premium Statistic Adoption of AI in marketing personalization according to professionals worldwide 2018
- Premium Statistic Perceived benefits of using AI for marketing personalization worldwide in 2018
- Premium Statistic Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018
- Premium Statistic Leading roles played by AI in marketing strategies in North America in 2018
- Premium Statistic Planned increase in AI-enabled marketing initiatives worldwide 2018
Marketer perspective
6
- Basic Statistic Most effective digital marketing techniques 2020
- Premium Statistic Views on AIs impact on ad purchasing and targeting in the U.S. 2018
- Premium Statistic Marketers comfort level with AI tech handling their ad campaigns in the U.S. 2018
- Premium Statistic Views on AIs importance in the U.S. advertising industry future 2018
- Premium Statistic Views on AIs influence on advertising performance in the U.S. 2018
- Premium Statistic Leading expectations placed on AI use in marketing in North America in 2018
Views on implementation
8
- Premium Statistic Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018
- Premium Statistic Marketers view of financial transparency related to AI-run ads in the U.S. 2018
- Premium Statistic Marketers view of operational transparency related to AI-run ads in the U.S. 2018
- Premium Statistic Marketers view of decision transparency related to AI-run ads in the U.S. 2018
- Premium Statistic Impact of AI-enabled marketing on business outcomes worldwide 2020
- Premium Statistic Positive impact of AI use in e-mail marketing in the U.S. 2018
- Premium Statistic Global consumer and business buyer attitudes towards AI 2019
- Premium Statistic Trust in artificial intelligence by country 2018
Further related statistics
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- Innovation activities in email marketing worldwide 2019
- Potential for email marketing improvements worldwide 2019
- Devices optimization efforts for email marketing worldwide 2019
- Practices used in agencies' clients' email marketing worldwide 2019
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Focus points in email marketing worldwide 2019
- Success measurement metrics in email marketing worldwide 2019
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Email marketing approach of companies in the UK 2016
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- Success in implementing automated email marketing worldwide 2019
- Marketing e-mail opens share in Canada 2017-2018, by device
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Statistics
- Innovation activities in email marketing worldwide 2019
- Potential for email marketing improvements worldwide 2019
- Devices optimization efforts for email marketing worldwide 2019
- Practices used in agencies' clients' email marketing worldwide 2019
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Focus points in email marketing worldwide 2019
- Success measurement metrics in email marketing worldwide 2019
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Email marketing approach of companies in the UK 2016
- Ranking of sectors by e-mail opens on a mobile device in the United Kingdom (UK) 2016
- Success in implementing automated email marketing worldwide 2019
- Marketing e-mail opens share in Canada 2017-2018, by device
Econsultancy. (September 30, 2019). Expected impact of artificial intelligence on email marketing worldwide as of July 2019 [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/
Econsultancy. "Expected impact of artificial intelligence on email marketing worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/
Econsultancy. (2019). Expected impact of artificial intelligence on email marketing worldwide as of July 2019. Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/
Econsultancy. "Expected Impact of Artificial Intelligence on Email Marketing Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/
Econsultancy, Expected impact of artificial intelligence on email marketing worldwide as of July 2019 Statista, https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/ (last visited February 03, 2023)
Expected impact of artificial intelligence on email marketing worldwide as of July 2019 [Graph], Econsultancy, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/710338/email-marketing-artificial-intelligence-impact/