Number of Netflix subscribers in Europe 2018-2024

By 2024, approximately 63 million Europeans are forecast to have a Netflix subscription. In 2018 this figure stood at just below 40 million Netflix subscribers in Europe. As of the first quarter of 2019, Netflix had almost 150 million paying subscribers worldwide.

History of Netflix

Netflix was founded in the United States in 1997, offering media through online streams or through a DVD-by-mail service. Now, the service is available across more than 190 countries globally and boasts revenues of almost 16 billion U.S. dollars. As of 2018, its leading markets included the U.S., Norway and Canada, although it is popular across many European countries.

Video on demand

Despite some European countries having access to as many as 597 legal options for video on demand services, in terms of use there are two clear front runners. As of December 2017, Netflix held a market share of almost 45 percent of the video on demand subscription services, while Amazon came in second with almost a third of the market.

Number of Netflix subscribers in Europe from 2018 to 2024

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Release date

May 2019



Survey time period


Supplementary notes

* Forecast
Figures have been rounded.

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Statistics on "Netflix in Europe"

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