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Share of consumers who prefer to purchase natural or organic oral care products as of May 2017

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U.S. consumers who prefer to buy natural/organic oral care products 2017 This statistic shows the share of consumers in the United States who prefer to purchase natural or organic oral care products as of May 2017. During the survey, 38 percent of responding U.S. consumers reported that they prefer to purchase toothpaste that is natural or organic.
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Share of respondents
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Description

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This statistic shows the share of consumers in the United States who prefer to purchase natural or organic oral care products as of May 2017. During the survey, 38 percent of responding U.S. consumers reported that they prefer to purchase toothpaste that is natural or organic.
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Release date
June 2017
Region
United States
Survey time period
May 5 to 22, 2017
Number of respondents
1,001 respondents
Age group
18-65 years
Special properties
Respondents who use oral care products at least once per month
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Do you preferably choose a natural/organic product when buying any of these products from the oral care category?"
Multiple answers were possible.
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