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The most important factor for U.S. students and parents when choosing a school

This statistic provides an insight into the most important reasons behind the decision made by students and parents when choosing their school in the United States in 2016. According to the survey, the academic program at the college or university was the most important reason for 28 percent of students and 31 percent of parents.

Top reasons for choice of college among students and parents in the United States in 2016

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Release date

June 2016


United States

Survey time period

2011 to 2016

Number of respondents

1,600 respondents

Supplementary notes

The survey is nationally representative and has included 1,600 dependent undergraduate college students and parents.

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Statistics on "College choice in the United States "

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