Survey on knowledge of selected product labels in Denmark in 2015

This statistic displays the results of a survey on the knowledge of selected product labels in Denmark in 2015. That year, with a share of 90 percent, the majority of respondents knew the Ø-mark and also what it stands for. The Ø-mark is Denmark's organic label. Nølgehullet, a keyhole-shaped label, which is used as a joint nutrition label by the Danish Ministry of Food, ranked second with 82 percent of the respondents knowing the label. Fairtrade was known by 70 percent of the respondents.

Do you know this brand and what it stands for?

Share of respondents
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Release date

July 2016



Survey time period

August 12, 2015; August 15, 2015

Number of respondents

36 respondents

Method of interview

Face-to-face interview

Supplementary notes

The original question was phrased by the source as follows: "Har du set dette mærke, og ved du hvad det står for?

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