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Most frequently used women's shampoo brands in the United Kingdom (UK) in 2017

In 2017, English-speaking women in the UK were asked which shampoo brands they personally use. A share of 28 percent of respondents used Tresemmé, followed by Herbal Essences with 27 percent. In contrast, brands like Weleda, Biolage by matrix, Morrisons, and Aveeno Active Naturals were each used by only one percent of respondents.

Actual user numbers

After a similar 2017 survey of 24,845 of women 15 years of age or older, it is estimated that Tresemmé has 6.1 million female users in the UK. The user base of Pantene Pro V, Head & Shoulders, and L’Oréal was estimated to be over four million. Four more brands were estimated to have more than three million users. The rankings of both surveys somewhat differ.

Shampoo market

While a lot of women think they can live without shampoo, it remains the most sold haircare product in Britain. In 2017, 164.7 million shampoo units were sold. And the sales from the manufacture of shampoos in the UK came to 140 million British pounds.

And which of the following shampoo brands do you usually use personally?*

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Release date

June 2017


United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

958 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who use shampoo at least once a month and know at least one brand.

Method of interview

Online survey

Supplementary notes

* Multiple answers were possible.

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Statistics on "Haircare in the United Kingdom (UK)"

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