Women's willingness to try new hair conditioner and mask brands United Kingdom 2017

This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they rely on brands they have already tried and tested or try new conditioner and hair mask brands in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the second highest level of brand loyalty at 30 percent. In contrast, only seven percent of respondents say they don't care about brands when it comes to conditioner and hair masks .

Female customers' opinions on trying new conditioner and hair mask brands in the United Kingdom (UK) in 2017*

Share of respondents
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

273 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who use conditioner and hair masks at least once a month

Method of interview

Online survey

Supplementary notes

* The original question was formulated as follows: "[I only buy conditioner and hair masks brands that I trust. | When it comes to conditioner and hair masks, brands do not matter to me.] Please position yourself in regards to the following statements."

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