Italy: share of beer promotions in February 2016, by type of promotion

This statistic shows the share of beer promotions in hypermarkets and supermarkets in Italy as of February 2016, broken down by type of promotion. As of the survey period, the share of discounts of more than 25 percent was applied in 45 percent of the hypermarkets and supermarkets taken into account, surpassing the two-for-one promotions by almost three times. The most common type of promotion consisted in discounts smaller than 25 percent (56 percent).

Share of beer promotions in supermarkets and hypermarkets in Italy as of February 2016, by type of promotion

Share of promotions
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Release date

June 2017



Survey time period

February 2016

Number of respondents

1,042 respondents

Special properties

hypermarkets and supermarkets in 11 countries (Belgium, France, Germany, Italy, Netherlands, Poland, Portugal, United Kingdom, Spain, Sweden and Turkey)

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Statistics on "Supermarkets and hypermarkets in Italy"

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