As of 2022, Amazon was ranked as the world’s most valuable retail brand, with a brand value of around 705.65 billion U.S. dollars. Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. Alibaba, Home Depot, and Walmart were the next most valuable retail brands in the world that year.
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.
The retail category includes physical and digital distribution channels in grocery and department stores and specialists in drug, electrical, DIY and home furnishings. Amazon appears in retail because it achieves approximately 80 percent of its sales from online retailing.
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Kantar, & BrandZ. (June 14, 2022). Most valuable retail brands worldwide in 2022, by brand value (in million U.S. dollars) [Graph]. In Statista. Retrieved November 29, 2022, from https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/
Kantar, und BrandZ. "Most valuable retail brands worldwide in 2022, by brand value (in million U.S. dollars)." Chart. June 14, 2022. Statista. Accessed November 29, 2022. https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/
Kantar, BrandZ. (2022). Most valuable retail brands worldwide in 2022, by brand value (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 29, 2022. https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/
Kantar, and BrandZ. "Most Valuable Retail Brands Worldwide in 2022, by Brand Value (in Million U.S. Dollars)." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/
Kantar & BrandZ, Most valuable retail brands worldwide in 2022, by brand value (in million U.S. dollars) Statista, https://www.statista.com/statistics/267870/brand-value-of-the-leading-most-valuable-retailers-worldwide/ (last visited November 29, 2022)