World: most valuable retail brands 2022
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.
Walmart, formerly known as Wal-Mart Stores, Inc., is one of the most well-known and valuable brands in the world. Walmart generates revenue through retail, wholesale, membership club, and online product sales. The multinational company generated the most retail revenue in the world in 2020.