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Cosmetics industry in Mexico – statistics & facts

Skin and hair care, makeup, personal hygiene, and perfumes: the term “cosmetics” commonly refers to consumer products used by both men and women for beauty and personal care purposes. Dating back to ancient Egypt, the application of cosmetic products developed into a constantly expanding global industry, which has grown in recent years at an annual average pace of around 4.1 percent. This positive trend, albeit at a lower annual rate, was also observed in the Mexican cosmetics market between 2016 and 2019. However, as the economic effects of the COVID-19 pandemic unfold, this North American country’s cosmetic industry is expected to experience a slight contraction in 2020.

Mexico’s hair care segment

In 2019, Mexico was the fifth largest exporter of hair care products worldwide and the only Latin American country in the top ten, with exports worth more than 570 million U.S. dollars. Furthermore, the nation is among the top importers of hair products in Latin America, with over half of such imports originating from the United States. By the end of the past decade, hair care was also among the most valuable product categories in Mexico’s cosmetics market, with an annual value of over 35 billion Mexican pesos. To keep up this internal and external demand, the North American country has produced on average 44.5 million shampoo and conditioner units, 22 million units of hair styling products, and 15.6 million units of hair dye and bleach products per month.

Cosmetics consumption behavior among men and women

There are differences to be observed in the consumption of beauty and personal products among men and women. In 2020, for instance, surveyed women in Mexico reported annually spending 60 percent more than their male counterparts on cosmetics. Female participants in the same study also showed a larger interest regarding sustainable products. Whereas 46 percent of responding men reported purchasing cosmetics without regard for their eco-friendliness, only six percent of responding women agreed with that statement. For men and women, however, price was the leading factor to consider when buying beauty and hygiene items, while brand ranked second for both genders.

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In the following 6 chapters, you will quickly find the 28 most important statistics relating to "Cosmetics industry in Mexico".

Cosmetics industry in Mexico

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