Smartphone properties consumers would pay more for in the UK 2017

This statistic illustrates the share of the most desired properties in smartphones that respondents would pay more for in the United Kingdom (UK) in 2017. The highest share of respondents, which corresponded to 56 percent, stated that they would pay more for a longer battery life, whereas only 18 percent cared about the brand. Respondents would pay more for a good camera, for a fast processor, high quality, etc. Processors are present in all phones, it can be integrated in the main cell phone chip or it could be a separate computer chip. A better or a faster processor would make the phone operate faster.

Ranking of smartphone properties that consumers would pay more for in the United Kingdom (UK) in 2017

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Release date

May 2017


United Kingdom

Survey time period

May 3, 2017 to May 11, 2017

Number of respondents

517 respondents

Age group

18 years and older

Special properties

respondents are english speaking residential population who are planning to buy a new smartphone in the coming year

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of these properties would you be willing to pay more for?"

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Statistics on "Mobile devices in the UK"

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