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Reasons for women switching hair dye brands in the United Kingdom (UK) in 2017

This statistic shows the results of a survey in which respondents from an English speaking female sample were asked what reasons would cause them to switch from their usual hair dye brand in the United Kingdom (UK) in 2017. The highest percentage of respondents said they would switch their usual hair dye brand if they wanted to try something new at 30 percent. In contrast, only four percent would switch their usual brand due to an ad they saw.

What would make you switch your usual hair dye brand?*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18th to 29th 2017

Number of respondents

559 respondents

Age group

18 years and older

Special properties

English speaking female population, respondents who buy hair dye

Method of interview

Online survey

Supplementary notes

* Multiple answers possible.

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Statistics on "Hair color/dye market in the U.S."

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