This statistic shows the results of a Statista survey in which U.S. women were asked if they normally bought the same shampoo products. During the May 2017 survey, 68 percent of respondents reported they mostly bought the same shampoo products.
Share of women who normally buy the same shampoo brand in the United States as of May 2017
This question was phrased by the source as follows: "Do you normally buy the same shampoo products?"
Percentage points exceeding 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (June 1, 2017). Share of women who normally buy the same shampoo brand in the United States as of May 2017 [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/719344/brand-loyalty-of-shampoo-consumers/
Statista Survey. "Share of women who normally buy the same shampoo brand in the United States as of May 2017." Chart. June 1, 2017. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/719344/brand-loyalty-of-shampoo-consumers/
Statista Survey. (2017). Share of women who normally buy the same shampoo brand in the United States as of May 2017. Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/719344/brand-loyalty-of-shampoo-consumers/
Statista Survey. "Share of Women Who Normally Buy The Same Shampoo Brand in The United States as of May 2017." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/719344/brand-loyalty-of-shampoo-consumers/
Statista Survey, Share of women who normally buy the same shampoo brand in the United States as of May 2017 Statista, https://www.statista.com/statistics/719344/brand-loyalty-of-shampoo-consumers/ (last visited December 07, 2024)
Share of women who normally buy the same shampoo brand in the United States as of May 2017 [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/719344/brand-loyalty-of-shampoo-consumers/