U.S. hair care sales 2022, by segment

Published by
D. Petruzzi,
Mar 6, 2024
In the year leading up to October 2, 2022, the most profitable hair care category in the United States was shampoo, with sales amounting to over 3.5 billion U.S. dollars. Hair conditioner generated a sales value of about 2.5 billion U.S. dollars, while sales of hair growth products added up to more than 120 million U.S. dollars.

Hair care product dollar sales in the United States in 2022, by product category (in million U.S. dollars)

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Release date

2023

Region

United States

Survey time period

52 weeks ended in October 2, 2022

Supplementary notes

Total U.S. sales through food, drug and mass merchandise outlets for the 52 weeks ended October 2, 2022.
Figures were rounded.

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