This statistic provides information on the likelihood of consumers to consider a baby items subscription in the United States as of February 2017, sorted by generation. According to the source, 34 percent of U.S. Millennials reported being likely to consider a baby items subscription.
Share of consumers likely to consider a baby items subscription in the United States as of February 2017, by generation
Consumers, who do not currently subscribe to items.
Method of interview
Online survey
Supplementary notes
* Respondents who answered 4 or 5 on a 1-5 scale.
This question was phrased by the source as follows: "Here are items from the list that you mentioned that you do not currently subscribe to. How likely would you be to consider subscribing to each of these in 2017?"
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Worldpay. (March 1, 2017). Share of consumers likely to consider a baby items subscription in the United States as of February 2017, by generation [Graph]. In Statista. Retrieved February 16, 2020, from https://www.statista.com/statistics/721626/consider-a-baby-items-subscription-by-generation/
Worldpay. "Share of consumers likely to consider a baby items subscription in the United States as of February 2017, by generation." Chart. March 1, 2017. Statista. Accessed February 16, 2020. https://www.statista.com/statistics/721626/consider-a-baby-items-subscription-by-generation/
Worldpay. (2017). Share of consumers likely to consider a baby items subscription in the United States as of February 2017, by generation. Statista. Statista Inc.. Accessed: February 16, 2020. https://www.statista.com/statistics/721626/consider-a-baby-items-subscription-by-generation/
Worldpay. "Share of Consumers Likely to Consider a Baby Items Subscription in The United States as of February 2017, by Generation." Statista, Statista Inc., 1 Mar 2017, https://www.statista.com/statistics/721626/consider-a-baby-items-subscription-by-generation/
Worldpay, Share of consumers likely to consider a baby items subscription in the United States as of February 2017, by generation Statista, https://www.statista.com/statistics/721626/consider-a-baby-items-subscription-by-generation/ (last visited February 16, 2020)
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