Try our corporate solution for free!
(212) 419-8286

P&G: baby, feminine and family care sales worldwide 2011-2020

This statistic presents the global sales of Procter and Gamble's baby, feminine and family care segment from 2011 to 2020. P&G generated worldwide sales of about 18.36 billion U.S. dollars with baby, feminine and family care products in 2020.

Procter & Gamble

Procter & Gamble is a global company with operations in over 180 countries. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remain. P&G manufactures and sells consumer goods across multiple product segments that are a part of the larger beauty, grooming, health care, snacks, pet care, household care and baby care reportable business segments. As of 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which were producing 95 percent of the company's profits.

Procter & Gamble sells its products directly to mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. The North American markets (United States and Canada) continue to contribute to the majority of Procter & Gamble's net sales.

Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. This 167-year old company has used newspaper advertisements, radio and soap operas to advertise its popular brands like Crest, Pampers, Pantene and Folgers. In 2019, P&G's global advertising expenditure amounted to approximately 6.75 billion U.S. dollars. In the United States alone, Procter & Gamble spent 117 million U.S. dollars promoting its Crest brand in 2019.

Since 2000, P&G has been increasingly embracing targeted, viral and online marketing and in 2013 the company rebranded itself as PGE (Procter & Gamble Entertainment) with a new logo and an emphasis on multi-platform entertainment production.

Global sales of Procter & Gamble's baby, feminine and family care segment from 2011 to 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

August 2020



Survey time period

2011 to 2020

Supplementary notes

Data has been rounded to provide a better understanding of the statistic.
Baby, Feminine and Family Care: baby care (baby wipes, diapers and pants); feminine care (feminine care, incontinence); family care (paper towels, tissues, toilet paper).

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Baby care market in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.