P&G: baby, feminine and family care sales worldwide 2011-2022

This statistic presents the global sales of Procter and Gamble's baby, feminine, and family care segment from 2011 to 2022. P&G generated worldwide sales of about 19.74 billion U.S. dollars with baby, feminine and family care products in 2022.

A leader in the market

Currently ranking among the leading beauty manufacturers worldwide, Procter & Gamble is a global company with operations in over 180 countries. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remain. P&G manufactures and sells consumer goods across multiple product segments such as beauty, grooming, health care, household care, and baby care.

Procter & Gamble sells its products directly to mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. The North American and European markets continue to contribute to the majority of Procter & Gamble's net sales, which amounted to over 80 billion U.S. dollars in 2022. The year before, P&G made it in a ranking of the leading toothpaste manufacturers in the United States.

P&G's Ad spend

Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. In 2020, P&G's global advertising expenditure amounted to approximately 7.33 billion U.S. dollars and increased to 7.9 billion U.S. dollars by 2022. In the previous year, Procter & Gamble spent approximately 25 million U.S. dollars to promote its renowned brand Oral-B in the United States.