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P&G: baby, feminine and family care sales worldwide 2011-2018
P&G: baby, feminine and family care sales worldwide 2011-2018
Global sales of Procter & Gamble's baby, feminine and family care segment from 2011 to 2018 (in billion U.S. dollars)
This statistic presents the global sales of Procter and Gamble's baby, feminine and family care segment from 2011 to 2018. P&G generated worldwide sales of about 18.08 billion U.S. dollars with baby, feminine and family care products in 2018.
Procter & Gamble
Procter & Gamble is a global company with operations in over 180 countries. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remain. P&G manufactures and sells consumer goods across multiple product segments that are a part of the larger beauty, grooming, health care, snacks, pet care, household care and baby care reportable business segments. As of 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which were producing 95 percent of the company's profits.
Procter & Gamble sells its products directly to mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. The North American markets (United States and Canada) continue to contribute to the majority of Procter & Gamble's net sales.
Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. This 167-year old company has used newspaper advertisements, radio and soap operas to advertise its popular brands like Crest, Pampers, Pantene and Folgers. In 2016, P&G's global advertising expenditure amounted to approximately 7.12 billion U.S. dollars. In the United States alone, Procter & Gamble spent 176 million U.S. dollars promoting its Crest brand in 2016.
Since 2000, P&G has been increasingly embracing targeted, viral and online marketing and in 2013 the company rebranded itself as PGE (Procter & Gamble Entertainment) with a new logo and an emphasis on multi-platform entertainment production.
Global sales of Procter & Gamble's baby, feminine and family care segment from 2011 to 2018 (in billion U.S. dollars)
Loading statistic...
| Billion U.S. dollars | |
|---|---|
| 2018 | 18.08 |
| 2017 | 18.25 |
| 2016 | 18.51 |
| 2015 | 20.25 |
| 2014 | 20.95 |
| 2013 | 20.48 |
| 2012 | 19.71 |
| 2011 | 15.61 |
| Billion U.S. dollars | |
|---|---|
| 2018 | 18.08 |
| 2017 | 18.25 |
| 2016 | 18.51 |
| 2015 | 20.25 |
| 2014 | 20.95 |
| 2013 | 20.48 |
| 2012 | 19.71 |
| 2011 | 15.61 |
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This statistic presents the global sales of Procter and Gamble's baby, feminine and family care segment from 2011 to 2018. P&G generated worldwide sales of about 18.08 billion U.S. dollars with baby, feminine and family care products in 2018.
Procter & Gamble
Procter & Gamble is a global company with operations in over 180 countries. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remain. P&G manufactures and sells consumer goods across multiple product segments that are a part of the larger beauty, grooming, health care, snacks, pet care, household care and baby care reportable business segments. As of 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which were producing 95 percent of the company's profits.
Procter & Gamble sells its products directly to mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. The North American markets (United States and Canada) continue to contribute to the majority of Procter & Gamble's net sales.
Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. This 167-year old company has used newspaper advertisements, radio and soap operas to advertise its popular brands like Crest, Pampers, Pantene and Folgers. In 2016, P&G's global advertising expenditure amounted to approximately 7.12 billion U.S. dollars. In the United States alone, Procter & Gamble spent 176 million U.S. dollars promoting its Crest brand in 2016.
Since 2000, P&G has been increasingly embracing targeted, viral and online marketing and in 2013 the company rebranded itself as PGE (Procter & Gamble Entertainment) with a new logo and an emphasis on multi-platform entertainment production.
Show moreProcter & Gamble
Procter & Gamble is a global company with operations in over 180 countries. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters still remain. P&G manufactures and sells consumer goods across multiple product segments that are a part of the larger beauty, grooming, health care, snacks, pet care, household care and baby care reportable business segments. As of 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which were producing 95 percent of the company's profits.
Procter & Gamble sells its products directly to mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores. The North American markets (United States and Canada) continue to contribute to the majority of Procter & Gamble's net sales.
Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaign. This 167-year old company has used newspaper advertisements, radio and soap operas to advertise its popular brands like Crest, Pampers, Pantene and Folgers. In 2016, P&G's global advertising expenditure amounted to approximately 7.12 billion U.S. dollars. In the United States alone, Procter & Gamble spent 176 million U.S. dollars promoting its Crest brand in 2016.
Since 2000, P&G has been increasingly embracing targeted, viral and online marketing and in 2013 the company rebranded itself as PGE (Procter & Gamble Entertainment) with a new logo and an emphasis on multi-platform entertainment production.
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- Release date
- August 2018
- Region
- Worldwide
- Survey time period
- 2011 to 2018
- Supplementary notes
-
Data has been rounded to provide a better understanding of the statistic.
Baby, Feminine and Family Care: baby care (baby wipes, diapers and pants); feminine care (feminine care, incontinence); family care (paper towels, tissues, toilet paper).
Source
- Show sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- Worldwide
- Survey time period
- 2011 to 2018
- Supplementary notes
-
Data has been rounded to provide a better understanding of the statistic.
Baby, Feminine and Family Care: baby care (baby wipes, diapers and pants); feminine care (feminine care, incontinence); family care (paper towels, tissues, toilet paper).
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- Baby care products market size worldwide from 2018 to 2026 (in billion U.S. dollars)*
- Market value of the baby diaper market worldwide in 2016 and 2024 (in billion U.S. dollars)
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- Number of Mothercare stores worldwide as of March 2018, by region
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- Sales growth of leading baby care and safety accessory vendors in the United States in 2016 (change to prior sales year)
- Global sales of Procter & Gamble's baby, feminine and family care segment from 2011 to 2018 (in billion U.S. dollars)
- Procter & Gamble's (P&G) market share of disposable baby diapers, baby wipes and training pants worldwide from 2013 to 2024*
- Kimberly-Clark's baby and child care product sales worldwide from 2011 to 2018 (in billion U.S. dollars)
- Kimberly-Clark's baby care market share worldwide from 2012 to 2024*
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- U.S. population: How many times have you used baby oil in the last 7 days?
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- U.S. population: Do you use baby / children's shampoo?
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