This statistic illustrates the share of opinions towards purchasing from known smartphone brands in the United Kingdom (UK) in 2017. A total of 37 percent of respondents stated that they only bought smartphones from brands they trusted. On the other hand, eight percent of respondents stated that brands made no difference to them when it came to smartphones. The survey shows that the brand of the smartphones was a very important factor upon purchasing new phones. In addition to that, there were many more important properties to consider when purchasing a new smartphone such as a long battery life and good camera.
Share of opinions towards purchasing from known smartphone brands in the United Kingdom (UK) in 2017*
respondents are english speaking residential population who own a smartphone
Method of interview
Online survey
Supplementary notes
*This question was phrased by the source as follows: "Please choose which of the following statements applies to yourself - Left; when it comes to smartphones, i buy only brands i trust, - Right: when it comes to smartphones, brands make no difference to me"
The source does not provide any information regarding missing percentage points to 100 percent.
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Statista. (May 24, 2017). Share of opinions towards purchasing from known smartphone brands in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/723092/opinions-towards-buying-from-known-smartphone-brands-in-the-uk/
Statista. "Share of opinions towards purchasing from known smartphone brands in the United Kingdom (UK) in 2017*." Chart. May 24, 2017. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/723092/opinions-towards-buying-from-known-smartphone-brands-in-the-uk/
Statista. (2017). Share of opinions towards purchasing from known smartphone brands in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/723092/opinions-towards-buying-from-known-smartphone-brands-in-the-uk/
Statista. "Share of Opinions towards Purchasing from Known Smartphone Brands in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 24 May 2017, https://www.statista.com/statistics/723092/opinions-towards-buying-from-known-smartphone-brands-in-the-uk/
Statista, Share of opinions towards purchasing from known smartphone brands in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/723092/opinions-towards-buying-from-known-smartphone-brands-in-the-uk/ (last visited September 21, 2024)
Share of opinions towards purchasing from known smartphone brands in the United Kingdom (UK) in 2017* [Graph], Statista, May 24, 2017. [Online]. Available: https://www.statista.com/statistics/723092/opinions-towards-buying-from-known-smartphone-brands-in-the-uk/