Customer willingness to pay more for sustainable products in the Netherlands 2017

This statistic displays the customer willingness to pay more for sustainable products in the Netherlands in 2017. Approximately 35 percent of the respondents taking part in this survey said they agreed with the statement and were willing to pay more for sustainably-produced products. On the other hand, roughly 30 percent of the respondents said they were not willing to pay more for sustainably-produced products.

Do you agree with the statement: "I am willing to pay more for sustainably-produced products"?*

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Source

Release date

June 2017

Region

Netherlands

Survey time period

March 28, 2017 to April 23, 2017

Number of respondents

1,030 respondents

Age group

18-65 years

Special properties

customers

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "In hoeverre ben je het eens met onderstaande stellingen? Ik ben bereid extra te betalen voor duurzaam geproduceerde producten" (English: "To what extent do you agree with the statements below? I am willing to pay more for sustainably-produced products")

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