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Customer willingness to pay more for sustainable products in the Netherlands 2017

Do you agree with the statement: "I am willing to pay more for sustainably-produced products"?*

by Brigitte van de Pas, last edited May 15, 2019
Customer willingness to pay more for sustainable products in the Netherlands 2017 This statistic displays the customer willingness to pay more for sustainable products in the Netherlands in 2017. Approximately 35 percent of the respondents taking part in this survey said they agreed with the statement and were willing to pay more for sustainably-produced products. On the other hand, roughly 30 percent of the respondents said they were not willing to pay more for sustainably-produced products.
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Do you agree with the statement: "I am willing to pay more for sustainably-produced products"?*

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