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Italy: consumer preference concerning pasta brands in 2017

Published by
Nils-Gerrit Wunsch,
Nov 24, 2020
This statistic illustrates the preferences concerning pasta brands among the Italian population in 2017. The survey results show that the majority of Italian consumers do not purchase a specific pasta brand most of the time: 54 percent of respondents did not have a favorite pasta brand, while 46 percent stated they had got one. Among these, Barilla was the favorite brand for one in three respondents.

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Source

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Release date

July 2017

Region

Italy

Survey time period

2017

Number of respondents

100 respondents

Age group

18 years and older

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Statistics on " Pasta market in Italy "

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Statistics on Pasta market in Italy

Overview

4

Export

8

Import

7

Retail

6

Consumer trends

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