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Preference for using skin whitening cream among young adults in India 2016

Fondness for using fairness cream among young adults across India in 2016

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Release date

April 2017



Survey time period


Number of respondents

6,122 respondents

Age group

15-34 years

Special properties

Across 19 states in the country

Method of interview

Face-to-face interview

Supplementary notes

The Indian fairness cream market was worth about 450 million U.S. dollars. Aspiring to have fairer skin is common in the country while demand for fair-complexioned brides and grooms act as a catalyst to the phenomenon. It is called the "Snow White Syndrome", because the sales of whitening creams outsell those of Coco-Cola and tea.

Figures may not not add up to 100 due to rounding off.
Title as phrased by source: Are they fond of using fairness cream?

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Statistics on " Beauty and personal care industry in India "

Statistics on Beauty and personal care industry in India

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