India - young adults' fondness for fairness cream 2016

This statistic displays the results of a youth survey conducted among 15-34 year olds across 19 states across India in 2016 about their preference of using fairness cream. A majority of respondents, about 39 percent, stated they were very or somewhat fond of using whitening creams, while 38 percent did not during the survey period.

Fondness for using fairness cream among young adults across India in 2016

Characteristic	Share of respondents
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Release date

April 2017

More information

Region

India

Survey time period

2016

Number of respondents

6,122 respondents

Age group

15-34 years

Special properties

Across 19 states in the country

Method of interview

Face-to-face interview

Supplementary notes

The Indian fairness cream market was worth about 450 million U.S. dollars. Aspiring to have fairer skin is common in the country while demand for fair-complexioned brides and grooms act as a catalyst to the phenomenon. It is called the "Snow White Syndrome", because the sales of whitening creams outsell those of Coco-Cola and tea.

Figures may not not add up to 100 due to rounding off.
Title as phrased by source: Are they fond of using fairness cream?

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