How popular is Facebook in the UK?
Most social media users in the UK are familiar with the Facebook brand. Overall, 95 percent of social media users in the UK knew of Facebook, and 69 percent said they were loyal to the platform. Facebook was the second most popular social media platform in the UK, coming close second to Meta’s mobile messenger WhatsApp. Additionally, social media users in the UK spent on average 14 hours and 42 minutes per month on the Facebook app.As of January 2023, users aged 25 to 34 years made up Facebook's largest UK audience. The social network was more popular with teens than other Meta products Facebook Messenger and Instagram, with around 1.7 million users aged between 13 and 17 years.
Facebook user activity in the UK
In 2022, the BBC was the most followed news organization on Facebook in the UK. Approximately 54 percent of Facebook users in the country were following the news outlet. Public figures and journalists were also popular choices with UK Facebook users. Although more than half of UK Facebook users were following the BBC, just one in five UK adults reported using the platform as a source of news.Engagement on Facebook varies greatly by type of post. Posts that contain links generated the highest amount of interactions on the platform, achieving an average engagement rate of 0.15 percent. In general, video posts were the least popular, achieving 0.08 percent engagement. Facebook Pages are a feature on Facebook where artists, public figures, businesses, brands, and organizations can connect with their fans, and almost 80 percent of posts on Facebook Pages were photo posts.
