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Italy: favorite television viewing habits in 2016

Favorite television viewing habits among the Italian population in 2016

Italy: favorite television viewing habits in 2016 This statistic illustrates the favorite ways to view television of the Italian population in 2016. According to the survey results, the most popular habit, shared by 54 percent of respondents, was zapping from channel to channel on traditional television, watching just any program that happened to be on. By contrast, about 39 percent of respondents stated that they watched a specific content on their tablets.
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Favorite television viewing habits among the Italian population in 2016

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This statistic illustrates the favorite ways to view television of the Italian population in 2016. According to the survey results, the most popular habit, shared by 54 percent of respondents, was zapping from channel to channel on traditional television, watching just any program that happened to be on. By contrast, about 39 percent of respondents stated that they watched a specific content on their tablets.
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Release date
December 2016
Region
Italy
Survey time period
March 2016
Number of respondents
1,162 respondents
Age group
12-65 years
Special properties
Connected TV audience
Method of interview
Computer-assisted web interviews (CAWI)
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