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UK: research channels for menswear in 2016

Share of research channels for menswear in the United Kingdom (UK) in 2016

by Tugba Sabanoglu, last edited Aug 2, 2018
UK: research channels for menswear in 2016 This survey represents the research channels for menswear in the United Kingdom (UK) in 2016. It states that, based on their last fashion purchase, 39 percent of the men did their research for the purchase online. 33 percent of them used several channels to do their research. 17 percent of the men did their research in-store. 6 percent of research was done both in apps and on a mobile phone web browser.
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Share of research channels for menswear in the United Kingdom (UK) in 2016

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