This survey represents the research channels for menswear in the United Kingdom (UK) in 2016. It states that, based on their last fashion purchase, 39 percent of the men did their research for the purchase online. 33 percent of them used several channels to do their research. 17 percent of the men did their research in-store. 6 percent of research was done both in apps and on a mobile phone web browser.
Share of research channels for menswear in the United Kingdom (UK) in 2016
Characteristic
Share of respondents
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Pragma. (August 23, 2017). Share of research channels for menswear in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/740075/menswear-research-channels-uk/
Pragma. "Share of research channels for menswear in the United Kingdom (UK) in 2016." Chart. August 23, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/740075/menswear-research-channels-uk/
Pragma. (2017). Share of research channels for menswear in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/740075/menswear-research-channels-uk/
Pragma. "Share of Research Channels for Menswear in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 23 Aug 2017, https://www.statista.com/statistics/740075/menswear-research-channels-uk/
Pragma, Share of research channels for menswear in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/740075/menswear-research-channels-uk/ (last visited September 01, 2024)
Share of research channels for menswear in the United Kingdom (UK) in 2016 [Graph], Pragma, August 23, 2017. [Online]. Available: https://www.statista.com/statistics/740075/menswear-research-channels-uk/