Number of people active in direct selling in Europe 2015-2018

This statistic presents the number of individuals active in direct selling in Europe in 2015 and 2018. As of 2018, there were approximately 15.3 billion direct sellers in Europe on a whole, representing an decrease of around 700 thousand on the previous year. In the European Union countries, there were 6.9 million people active in direct selling in 2018.
Direct selling is a form of retailing in which a product is sold directly to a consumer in their home or workplace during a party plan, one-on-one demonstration or other personal contact arrangement. Modern direct selling also includes internet sales.

Number of individuals active in direct selling in Europe in 2015 and 2018*

2015201620172018
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Source

Release date

December 2019

Region

Europe

Survey time period

2015 to 2018

Supplementary notes

* The source adds that individuals active in direct selling include entrepreneurs building their own businesses or part-time entrepreneurs earning extra income. Figures are rounded.

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