Number of people active in direct selling in Europe 2015-2018

This statistic presents the number of individuals active in direct selling in Europe in 2015 and 2018. As of 2018, there were approximately 15.3 billion direct sellers in Europe on a whole, representing an decrease of around 700 thousand on the previous year. In the European Union countries, there were 6.9 million people active in direct selling in 2018.
Direct selling is a form of retailing in which a product is sold directly to a consumer in their home or workplace during a party plan, one-on-one demonstration or other personal contact arrangement. Modern direct selling also includes internet sales.