Online retail sales in the United Kingdom (UK) 2012-2019

The retail trade in Europe is increasingly driven by e-commerce. In the five-year period between 2014 and 2018, the average share of online sales as a proportion of retail trade in Europe went from 7.2 to 8.8 percent. Among 12 countries shown in this statistic, online sales had the most weight in retail in the United Kingdom with 17.8 percent. In 2019, this share is forecast to go up even further.

What ranks high in UK e-commerce?

In the United Kingdom, clothing and household goods were the most popular retail items consumers purchased through the internet in 2019. Data published by the Office for National Statistics (UK) showed that other leisure activities and services such as booking holiday accommodations, travel arrangements and event tickets were other areas consumers depended on the internet to buy.

German e-commerce market

The UK might have the highest share of online sales in retail trade, but other European countries such as Germany and France have had impressive track records over the years as well. According to the forecasts provided by German E-commerce and Distance Selling Trade Association (bevh), the market volume of Germany’s e-commerce sector was projected to see over 70 billion euros in 2019.

Value of online retail sales in the United Kingdom (UK) from 2012 to 2019

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Release date



United Kingdom

Survey time period

2012 to 2019

Special properties

sales of retail merchandise***

Supplementary notes

* excluding gambling, fast food, vehicle sales and repair, casual dining, banks and insurance as well as vehicle fuel.
** Data for 2012 calculated on the basis of a year-over-year growth rate of 16.8 percent in 2013 on 2012.
*** Forecast.
Exact publication date not specified, annual release of new results.
Figures prior to 2018 are taken from annual reports also published by the same source.

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Statistics on "Internet industry in the United Kingdom (UK)"

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