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Growth rate of direct selling in Europe 2015-2016

Growth rate of the direct selling industry in Europe in 2015 and 2016

by Tugba Sabanoglu, last edited Aug 2, 2018
Growth rate of direct selling in Europe 2015-2016 This statistic presents the growth rate of the direct selling industry in Europe in 2015 and 2016. In 2016, the growth rate of direct selling slowed, measuring at 3.3 percent in the European Union (EU), compared to 7.5 percent in 2015, and at three percent in Europe as a whole, down from 4.5 percent the previous year. The retail average growth rate in the EU stayed the same over the two years, at three percent. Direct selling is a form of retailing in which a product is sold directly to a consumer in their home or workplace during a party plan, one-on-one demonstration or other personal contact arrangement. Modern direct selling also includes internet sales.
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Growth rate of the direct selling industry in Europe in 2015 and 2016

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