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Growth rate of direct selling in Europe 2015-2017

This statistic presents the growth rate of the direct selling industry in Europe from 2015 to 2017. In 2017, the growth rate of direct selling slowed, measuring at 2.4 percent in the European Union (EU), compared to 7.5 percent in 2015. At 3.5 percent in Europe as a whole, direct selling growth rate showed a slight increase on the previous year. The retail average growth rate in the EU stayed the same over the two years between 205 and 2016, at three percent, and slowed down to 2.4 percent in 2017.
Direct selling is a form of retailing in which a product is sold directly to a consumer in their home or workplace during a party plan, one-on-one demonstration or other personal contact arrangement. Modern direct selling also includes internet sales.

Growth rate of the direct selling industry in Europe in 2015 and 2017

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Release date

January 2019



Survey time period

2015 to 2017

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Statistics on "Retail trade in the United Kingdom (UK)"

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