Breakdown of sales from direct selling in Europe 2018, by category

This statistic represents the distribution of sales from the direct selling industry in Europe in 2018. The two most popular categories in direct selling in Europe are wellness and cosmetics and personal care, accounting for 33 and 26 percent of sales, respectively, in 2018.
Direct selling is a form of retailing in which a product is sold directly to a consumer in their home or workplace during a party plan, one-on-one demonstration or other personal contact arrangement. Modern direct selling also includes internet sales.

Distribution of sales from the direct selling industry in Europe in 2018, by product category

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Source

Release date

December 2019

Region

Europe

Survey time period

2018

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Statistics on "Retail trade in the United Kingdom (UK)"

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