Consumer considerations when purchasing pizza in South Korea 2016

This statistic presents the consumers' important considerations when purchasing pizza from the top five brands in South Korea as of October 2016. During the survey period, about 89.2 percent of respondents replied with taste as the important consideration in pizza purchases from the top five brands in South Korea.

Consumers' important considerations when purchasing pizza from the top five brands in South Korea as of October 2016

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Sources

Release date

March 2017

Region

South Korea

Survey time period

October 13 to 26, 2016

Number of respondents

1,250 consumers (250 per brand)*

Method of interview

Online survey

Supplementary notes

*Survey participants: among consumers of the top five pizza brands in South Korea based on market share in 2015 (Domino's Pizza, Mr. Pizza, Papa John's Pizza, Pizza Etang and Pizza Hut), those who have purchased and used the delivery service more than twice in the past six months.

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