Consumer considerations when purchasing pizza in South Korea 2016

Consumers' important considerations when purchasing pizza from the top five brands in South Korea as of October 2016

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Release date

March 2017


South Korea

Survey time period

October 13 to 26, 2016

Number of respondents

1,250 consumers (250 per brand)*

Method of interview

Online survey

Supplementary notes

*Survey participants: among consumers of the top five pizza brands in South Korea based on market share in 2015 (Domino's Pizza, Mr. Pizza, Papa John's Pizza, Pizza Etang and Pizza Hut), those who have purchased and used the delivery service more than twice in the past six months.

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