Consumer spending in the QSR pizza sector U.S. 2004-2019

Consumers in the United States spent around 37.8 billion U.S. dollars on pizza within the quick-service restaurant (QSR) industry in 2019 – an increase of 1.3 million U.S. dollars over the previous year. In the United States, QSR sales in the pizza category are the second largest behind hamburgers.

Consumer appetite for QSR increases

Overall, consumer spending in the QSR industry in the United States reached 279 billion U.S. dollars in 2019, with spending in the pizza category accounting for around 13.5 percent of that figure. The QSR pizza category is split into three main segments: delivery, dine-in, and carryout. The carryout segment grew by around 10 percent between 2018 and 2019, increasing by approximately 1.7 billion U.S. dollars over the past twelve months.

What are the leading QSR chains in the United States?

In terms of systemwide sales, McDonald's was the leading QSR chain in the United States in 2018. The burger chain generated sales of around 38.5 billion U.S. dollars, which was approximately 19 billion U.S. dollars more than its nearest competitor. The highest-ranked pizza chain was Domino’s Pizza – the company generated around 6.59 billion U.S. dollars from its stores in the United States.

Consumer spending in the quick service restaurant (QSR) pizza sector in the United States from 2004 to 2019

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Release date

February 2020


United States

Survey time period

2004 to 2019

Special properties

Fiscal year ended December 29 of each year.

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Statistics on "Pizza delivery industry in the U.S."

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