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Proportion of cosmetics purchases made online by U.S. consumers 2017

Published by M. Shahbandeh, Mar 1, 2018
This statistic shows the share of skincare and cosmetics products purchased online by consumers in the United States as of July 2017. According to the survey, 13.3 percent of respondents purchased 1 to 10 percent of their skincare and cosmetics products online, while only 2.5 percent of respondents reported purchasing all of these products online.

Share of skincare and cosmetics products purchased online by consumers in the United States as of July 2017

Share of respondents
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Release date

August 2017

Region

United States

Survey time period

July 2017

Number of respondents

7,266 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

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Cosmetics Consumer Behavior in the U.S.Cosmetics Industry in the U.S.U.S. Cosmetic BrandsCosmetics in Canada
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