Proportion of cosmetics purchases made online by U.S. Millennials 2017

This statistic shows the share of skincare and cosmetics products purchased online by consumers aged between 18 and 34 years in the United States as of July 2017. According to the survey, 16.8 percent of respondents purchased 11 to 25 percent of their skincare and cosmetics products online, while only 2.5 percent of respondents reported purchasing all of these products online.

Share of skincare and cosmetics products purchased online by Millennials in the United States as of July 2017

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Sources

Release date

August 2017

Region

United States

Survey time period

July 2017

Number of respondents

7,266*

Age group

18-34 years

Method of interview

Online survey

Supplementary notes

* Number of respondents is based on the whole survey, number of respondents aged 18 to 34 year was not provided by the source.
Millennials are defined as an age group consisting of individuals between the ages of 18 and 34 years.

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