K-beauty popularity worldwide 2021

According to a survey on the global popularity of South Korean beauty products in 2021, 35.8 percent of respondents stated that Korean beauty products were very popular in their country. K-beauty was widely known and popular even to the general public, and the sale of related products was greatly desired. In the same survey, Korean beauty products were found to be the most popular in Indonesia and the UAE.

Increasing interest in K-Beauty

Korean beauty products, or in short K-beauty products, are in high demand inside and outside of South Korea, leading to an increasing market share of K-beauty products throughout the years. This surge in demand is also visible in the exports of K-beauty products from South Korea, as the export value significantly increased as well.

Popular skin care routine

Skin care routines, that often include more than one step, have contributed to the popularity of Korean beauty products. A lot of Korean women enjoy wearing face masks at home as part of their skin care routine. Exfoliating or taking hydrating beauty supplements are also common methods as part of the skin care routine among Korean women.