K-beauty popularity worldwide 2022

Popularity of South Korean beauty products (K-beauty) worldwide in 2022

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Sources

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Release date

March 2023

Region

Worldwide, South Korea

Survey time period

November 11 to December 7, 2022

Number of respondents

25,000 respondents worldwide*

Age group

15-59 years old

Method of interview

Online panel

Supplementary notes

*This survey was conducted in the following countries: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa.
Original question: "How popular do you think is Korean beauty in your country at the moment?"

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