According to a survey conducted in 2021, sales personnel of insurance companies was the leading sales channel for life insurance, used by 55.9 percent of the respondents in Japan. Insurance agencies accounted for 15.3 percent of policies purchased by respondents, up from 6.4 percent in 2009.
Leading distribution channels for life insurance in Japan from 2009 to 2021
Characteristic
Sales personnel of insurance companies**
Sales counter or sales personnel of insurance agencies
*Number of respondents of the survey conducted in 2021. The survey was conducted between April 16 and May 16, 2021.
Sample size of previous surveys:
2018: n=3,983
2015: n=4,020
2012: n=4,063
2009: n=4,054
**Sales personnel visiting households and workplaces.
The survey sample was selected using a two-stage stratified random sampling method.
The survey results refer to respondents who have purchased life insurance offered by private life insurance companies within five years prior to each survey.
The Japan Post Insurance is excluded from the figures.
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Japan Institute of Life Insurance. (December 20, 2021). Leading distribution channels for life insurance in Japan from 2009 to 2021 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/
Japan Institute of Life Insurance. "Leading distribution channels for life insurance in Japan from 2009 to 2021." Chart. December 20, 2021. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/
Japan Institute of Life Insurance. (2021). Leading distribution channels for life insurance in Japan from 2009 to 2021. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/
Japan Institute of Life Insurance. "Leading Distribution Channels for Life Insurance in Japan from 2009 to 2021." Statista, Statista Inc., 20 Dec 2021, https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/
Japan Institute of Life Insurance, Leading distribution channels for life insurance in Japan from 2009 to 2021 Statista, https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/ (last visited December 04, 2024)
Leading distribution channels for life insurance in Japan from 2009 to 2021 [Graph], Japan Institute of Life Insurance, December 20, 2021. [Online]. Available: https://www.statista.com/statistics/755528/japan-insurance-policy-sales-channels/