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Insurance policy purchases Japan FY 2000-2018, by sales channel

According to a survey conducted in 2018, insurance company sales personnel was the leading sales channel for life insurance purchases, used by 53.7 percent of the respondents in Japan. Insurance agencies increased their share as sales channel from 8.8 percent to about 17.8 percent during the surveyed period.

Channels used to buy life insurance policies in Japan in fiscal years 2000 to 2018, by sales channel

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Release date

December 2018



Survey time period

fiscal years 2000 to 2018; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Number of respondents

3,983 respondents

Special properties

survey of general households with two or more members

Method of interview


Supplementary notes

Figures prior to 2018 come from previous reporting.
The survey sample was selected using a two-stage stratified random sampling method.
The Japan Post Insurance is excluded from the figures.
The survey results of 2018 refer to respondents who have purchased life insurances between 2013 and 2018.

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