Insurance policy purchases Japan 2009-2021, by sales channel

Channels used to buy life insurance policies in Japan from 2009 to 2021, by sales channel

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Release date

December 2021



Survey time period

2009 to 2021

Number of respondents


Special properties

among general households with two or more members

Method of interview


Supplementary notes

*Number of respondents of the survey conducted in 2021. The survey was conducted between April 16 and May 16, 2021.
Sample size of previous surveys:
2018: n=3,983
2015: n=4,020
2012: n=4,063
2009: n=4,054
**Sales personnel visiting households and workplaces.

The survey sample was selected using a two-stage stratified random sampling method.
The survey results refer to respondents who have purchased life insurance offered by private life insurance companies within five years prior to each survey.
The Japan Post Insurance is excluded from the figures.

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