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NPS of life insurance customers in selected countries globally 2018, by channel

Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel

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Release date

October 2018



Survey time period

April to August 2018

Number of respondents

174,003 respondents

Special properties

from 18 countries: Australia, Brazil, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Malaysia, Mexico, the Netherlands, Poland, Singapore, Spain, Switzerland, the UK and the U.S.

Method of interview

Panel survey

Supplementary notes

Net Promoter Score is a method to gauge customer loyalty used by Bain & Company.

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