NPS of life insurance customers in selected countries globally 2018, by channel

This statistic shows the Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel. In Canada, the NPS of customers who interacted with their life insurance company digitally was -12.5, whereas it was 16 for those who used multiple channels.

Net Promoter Score of life insurance customers in selected countries worldwide in 2018, by channel

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Sources

Release date

October 2018

Region

Worldwide

Survey time period

April to August 2018

Number of respondents

174,003 respondents

Special properties

from 18 countries: Australia, Brazil, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Malaysia, Mexico, the Netherlands, Poland, Singapore, Spain, Switzerland, the UK and the U.S.

Method of interview

Panel survey

Supplementary notes

Net Promoter Score is a method to gauge customer loyalty used by Bain & Company.

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Statistics on "Insurance in the Netherlands"

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