Sales value share of toothpaste in Italy 2017-2018, by geographical area

This statistic illustrates the sales value share of toothpaste in Italy from July 2017 to July 2018, broken down by geographical area. According to data, the sales value share of toothpaste peaked in the north west of the country at 32.4 percent of the total sales. By contrast, in the same period, the sales value share of toothpaste in all the other three areas amounted to 22.2 percent.

Sales value share of toothpastes in Italy from July 2017 to July 2018, by geographical area

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Source

Release date

October 2018

Region

Italy

Survey time period

July 2017 to July 2018

Supplementary notes

The areas are divided according to Nielsen criteria.
Area 1 = Piedmont, Aosta Valley, Liguria and Lombardy (North West) .
Area 2 = Veneto, Trentino South-Tyrol, Friuli Venezia-Giulia and Emilia Romagna (North East).
Area 3 = Tuscany, Umbria, Marche, Lazio and Sardinia (Center).
Area 4 = Abruzzo, Molise, Apulia, Campania, Basilicata, Calabria and Sicily (South).

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