In the ranking of the main banks in Spain according to their brand value during 2022, Banco Santander ranked first with a brand value of over 15,400 million US dollars. CaixaBank's brand value was roughly a fourth of that, standing at 4,300 million US dollars.
Leading banks in Spain in 2022, by brand value
(in millions of dollars)
The source provides further calculations of the brand value context in the report methodology section (this calculation is a multiplication of brand strength index, royalty rate, and brand-specific revenue).
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Brand Finance. (February 24, 2022). Leading banks in Spain in 2022, by brand value (in millions of dollars) [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/765158/value-from-brand-from-the-main-banks-spanish-people/
Brand Finance. "Leading banks in Spain in 2022, by brand value (in millions of dollars)." Chart. February 24, 2022. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/765158/value-from-brand-from-the-main-banks-spanish-people/
Brand Finance. (2022). Leading banks in Spain in 2022, by brand value (in millions of dollars). Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/765158/value-from-brand-from-the-main-banks-spanish-people/
Brand Finance. "Leading Banks in Spain in 2022, by Brand Value (in Millions of Dollars)." Statista, Statista Inc., 24 Feb 2022, https://www.statista.com/statistics/765158/value-from-brand-from-the-main-banks-spanish-people/
Brand Finance, Leading banks in Spain in 2022, by brand value (in millions of dollars) Statista, https://www.statista.com/statistics/765158/value-from-brand-from-the-main-banks-spanish-people/ (last visited May 24, 2022)
