The statistics shows the ranking of the main banks in Spain, according to their brand value during 2015. Banco Santander ranked first, with a brand value of over 18,000 million US dollars, whereas BBVA or CaixaBank, brand values did not exceed 10 billion.
Ranking of the main banks in Spain in 2015, by brand value
(in millions of dollars)
The source provides further calculations of the brand value context in the report methodology section (this calculation is a multiplication of brand strength index, royalty rate, and brand-specific revenue).
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Brand Finance. (February 16, 2015). Ranking of the main banks in Spain in 2015, by brand value (in millions of dollars) [Graph]. In Statista. Retrieved May 31, 2020, from https://www.statista.com/statistics/765158/value-from-brand-from-the-main-banks-spanish-people/
Brand Finance. "Ranking of the main banks in Spain in 2015, by brand value (in millions of dollars)." Chart. February 16, 2015. Statista. Accessed May 31, 2020. https://www.statista.com/statistics/765158/value-from-brand-from-the-main-banks-spanish-people/
Brand Finance. (2015). Ranking of the main banks in Spain in 2015, by brand value (in millions of dollars). Statista. Statista Inc.. Accessed: May 31, 2020. https://www.statista.com/statistics/765158/value-from-brand-from-the-main-banks-spanish-people/
Brand Finance. "Ranking of The Main Banks in Spain in 2015, by Brand Value (in Millions of Dollars)." Statista, Statista Inc., 16 Feb 2015, https://www.statista.com/statistics/765158/value-from-brand-from-the-main-banks-spanish-people/
Brand Finance, Ranking of the main banks in Spain in 2015, by brand value (in millions of dollars) Statista, https://www.statista.com/statistics/765158/value-from-brand-from-the-main-banks-spanish-people/ (last visited May 31, 2020)
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