Top banks by brand value Spain 2015

The statistics shows the ranking of the main banks in Spain, according to their brand value during 2015. Banco Santander ranked first, with a brand value of over 18,000 million US dollars, whereas BBVA or CaixaBank, brand values ​​did not exceed 10 billion.

Ranking of the main banks in Spain in 2015, by brand value

Brand value in USD million
Santander18,700
BBVA8,335
CaixaBank3,066
Bankia1,227
popular Bank943
Sabadell939
Bankinter443
Kutxabank407
Caixa Catalunya369
Ibercaja351
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Source

Release date

February 2015

Region

Spain

Survey time period

2015

Supplementary notes

The source provides further calculations of the brand value context in the report methodology section (this calculation is a multiplication of brand strength index, royalty rate, and brand-specific revenue).

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