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French people's motivations for choosing a fast food & fast casual restaurant T1 2014

Consumers' reasons for choosing a fast food and fast casual restaurant in France in the first quarter of 2014

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Release date

June 2014



Survey time period

Q1 2014

Method of interview

Panel survey

Supplementary notes

The number of French consumers surveyed is not known.
The source indicates the following information: "Annual mobile turnover at end Q1'14" and "Multi-responses".
According to NPD, "The fast casual is the modern catering segment that integrates speed of service, warm and friendly decoration, freshness and quality of products for a price positioned between fast food and catering. "  

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