Do you know how to recognize sponsored Internet search results?

Opinion of the French on the identification of sponsors in online searches 2016 This statistic exposes the opinion of the French on their ability to distinguish sponsored research results among the results offered by search engines, in April 2016. We can thus read that a quarter of respondents considered that they knew how to clearly identify the sponsored results of those who are not.
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Share of respondents
Totally agree25%
Somewhat agree27%
Rather disagree12%
not agree at all13%
Do not use the Internet 12%
Do not use search engine6%
Is not pronounced5%
Share of respondents
Totally agree25%
Somewhat agree27%
Rather disagree12%
not agree at all13%
Do not use the Internet 12%
Do not use search engine6%
Is not pronounced5%
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Description Source More information
This statistic exposes the opinion of the French on their ability to distinguish sponsored research results among the results offered by search engines, in April 2016. We can thus read that a quarter of respondents considered that they knew how to clearly identify the sponsored results of those who are not.
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Release date
June 2016
Region
France
Survey time period
April 9 - April 18, 2016
Number of respondents
1,045 people
Age group
15 years old and over
Method of interview
Face-to-face interview
Supplementary notes
The question was formulated by the source as follows: "Tell me how much you agree or disagree with the following statements about search engines.
You clearly identify which sponsored search results (ie those for which companies pay to appear in search results) and which are not. "
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