Opinion of the French on the identification of sponsors in online searches 2016

This statistic exposes the opinion of the French on their ability to distinguish sponsored research results among the results offered by search engines, in April 2016. We can thus read that a quarter of respondents considered that they knew how to clearly identify the sponsored results of those who are not.

Do you know how to recognize sponsored Internet search results?

Share of respondents
Totally agree25%
Somewhat agree27%
Rather disagree12%
not agree at all13%
Do not use the Internet 12%
Do not use search engine6%
Is not pronounced5%
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Release date

June 2016



Survey time period

April 9 - April 18, 2016

Number of respondents

1,045 people

Age group

15 years old and over

Method of interview

Face-to-face interview

Supplementary notes

The question was formulated by the source as follows: "Tell me how much you agree or disagree with the following statements about search engines.
You clearly identify which sponsored search results (ie those for which companies pay to appear in search results) and which are not. "

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Statistics on "Internet usage in France "

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