Leading search engines in Sweden 2023, by market share

Google held the majority of the market share of leading search engines in Sweden in April 2023, with 93.94 percent. Bing and Yahoo! followed with around 3.76 percent and 1.43 percent of the market share respectively. There was a slight difference, regarding mobile search engines and desktop search engines. While Google was still the leader in both categories, its share was over 98 percent for mobile engines and roughly 87 percent for desktop engines .

Google

Google search has been widely used over the past years. According to the source, it was used most frequently among people between the ages of 16 and 25. Furthermore, 74 percent of them reported to have used it daily in 2018.

Worldwide

Regarding Google’s market share worldwide, it has slightly decreased over the years. It was reported to be highest in April 2012, when Google search reached 91.7 percent global market share. It amounted to roughly 87.8 percent as of June 2021. Despite that, Google search has been the worldwide leader over the evaluated period, followed by bing, Yahoo! And Baidu.