Market share held by the leading search engines in Sweden 2020

Google held the majority of the market share of leading search engines in Sweden as of July 2020. In fact, roughly 95 percent of the search engine market belonged to Google. Bing and Yahoo! followed with around three percent and one percent of the market share respectively. There was a slight difference, regarding mobile search engines and desktop search engines. While Google was still the leader in both categories, its share was almost 99 percent for mobile engines and 92 percent for desktop engines .


   Google search has been widely used over the past years. According to the source, it was used most frequently among people between the ages of 16 and 25. Furthermore, 74 percent of them reported to have used it daily in 2018.


    Regarding Google’s market share worldwide, it has slightly decreased over the years. It was reported to be highest in April 2012, when Google search reached 91.7 percent global market share. It amounted to roughly 86 percent as of April 2020. Despite that, Google search has been the worldwide leader over the evaluated period, followed by bing, Yahoo! And Baidu.

Market share held by the leading search engines in Sweden as of July 2020

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Release date

July 2020



Survey time period

July 2020

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includes desktop, laptop, mobile, tablet, and console browsers

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