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Intelligent assistant smartphone penetration rate globally 2017-2022

This statistic displays the penetration rate of intelligent personal assistants on smartphones in 2017 and 2018, with a forecast for 2022, by company or brand. In 2018 Google Assistant had a penetration rate of about 51 percent across all smartphones. That share was forecast to increase to 60 percent by 2022, due to the expansion of Google Assistant to lower price tier smartphones.

Intelligent/virtual assistant smartphone penetration rate worldwide in 2017, 2018 and 2022, by brand

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Release date




Survey time period

2017 to 2018

Supplementary notes

Penetration rates can exceed 100 percent due to multiple assistants being present on the same device.


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Statistics on "iPhone"

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