This statistic displays the penetration rate of intelligent personal assistants on smartphones in 2017 and 2018, with a forecast for 2022, by company or brand. In 2018 Google Assistant had a penetration rate of about 51 percent across all smartphones. That share was forecast to increase to 60 percent by 2022, due to the expansion of Google Assistant to lower price tier smartphones.
Intelligent/virtual assistant smartphone penetration rate worldwide in 2017, 2018 and 2022, by brand
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Strategy Analytics. (July 18, 2018). Intelligent/virtual assistant smartphone penetration rate worldwide in 2017, 2018 and 2022, by brand [Graph]. In Statista. Retrieved January 19, 2022, from https://www.statista.com/statistics/778879/worldwide-intelligent-assistant-smartphone-market-share/
Strategy Analytics. "Intelligent/virtual assistant smartphone penetration rate worldwide in 2017, 2018 and 2022, by brand." Chart. July 18, 2018. Statista. Accessed January 19, 2022. https://www.statista.com/statistics/778879/worldwide-intelligent-assistant-smartphone-market-share/
Strategy Analytics. (2018). Intelligent/virtual assistant smartphone penetration rate worldwide in 2017, 2018 and 2022, by brand. Statista. Statista Inc.. Accessed: January 19, 2022. https://www.statista.com/statistics/778879/worldwide-intelligent-assistant-smartphone-market-share/
Strategy Analytics. "Intelligent/Virtual Assistant Smartphone Penetration Rate Worldwide in 2017, 2018 and 2022, by Brand." Statista, Statista Inc., 18 Jul 2018, https://www.statista.com/statistics/778879/worldwide-intelligent-assistant-smartphone-market-share/
Strategy Analytics, Intelligent/virtual assistant smartphone penetration rate worldwide in 2017, 2018 and 2022, by brand Statista, https://www.statista.com/statistics/778879/worldwide-intelligent-assistant-smartphone-market-share/ (last visited January 19, 2022)
