This statistic displays the penetration rate of intelligent personal assistants on smartphones as of 2017, with a forecast for 2022, by company or brand. At that time, Google Assistant had a penetration rate of about 46 percent across all smartphones. That share was forecast to increase to 60 percent by 2022, five years later, due to the expansion of Google Assistant to lower price tier smartphones.
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Intelligent assistant smartphone penetration rate globally 2017 and 2022
Intelligent/virtual assistant smartphone penetration rate worldwide in 2017 and 2022, by brand
This statistic displays the penetration rate of intelligent personal assistants on smartphones as of 2017, with a forecast for 2022, by company or brand. At that time, Google Assistant had a penetration rate of about 46 percent across all smartphones. That share was forecast to increase to 60 percent by 2022, five years later, due to the expansion of Google Assistant to lower price tier smartphones.
Loading statistic...
| 2017 | 2022 | |
|---|---|---|
| Google/Android | 45.9% | 60.3% |
| Apple | 41.1% | 17% |
| Samsung | 12.7% | 5.4% |
| Baidu | 13% | 22.7% |
| Others | 0.1% | 0.1% |
| 2017 | 2022 | |
|---|---|---|
| Google/Android | 45.9% | 60.3% |
| Apple | 41.1% | 17% |
| Samsung | 12.7% | 5.4% |
| Baidu | 13% | 22.7% |
| Others | 0.1% | 0.1% |
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This statistic displays the penetration rate of intelligent personal assistants on smartphones as of 2017, with a forecast for 2022, by company or brand. At that time, Google Assistant had a penetration rate of about 46 percent across all smartphones. That share was forecast to increase to 60 percent by 2022, five years later, due to the expansion of Google Assistant to lower price tier smartphones.
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- Show publisher information
- Release date
- 2017
- Region
- Worldwide
- Survey time period
- 2017
- Supplementary notes
- Penetration rates can exceed 100 percent due to multiple assistants being present on the same device.
More information
- Region
- Worldwide
- Survey time period
- 2017
- Supplementary notes
- Penetration rates can exceed 100 percent due to multiple assistants being present on the same device.
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