Intelligent/virtual assistant smartphone penetration rate worldwide in 2017 and 2022, by brand

Intelligent assistant smartphone penetration rate globally 2017 and 2022 This statistic displays the penetration rate of intelligent personal assistants on smartphones as of 2017, with a forecast for 2022, by company or brand. At that time, Google Assistant had a penetration rate of about 46 percent across all smartphones. That share was forecast to increase to 60 percent by 2022, five years later, due to the expansion of Google Assistant to lower price tier smartphones.
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20172022
Google/Android45.9%60.3%
Apple41.1%17%
Samsung12.7%5.4%
Baidu13%22.7%
Others0.1%0.1%
20172022
Google/Android45.9%60.3%
Apple41.1%17%
Samsung12.7%5.4%
Baidu13%22.7%
Others0.1%0.1%
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This statistic displays the penetration rate of intelligent personal assistants on smartphones as of 2017, with a forecast for 2022, by company or brand. At that time, Google Assistant had a penetration rate of about 46 percent across all smartphones. That share was forecast to increase to 60 percent by 2022, five years later, due to the expansion of Google Assistant to lower price tier smartphones.
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Release date
2017
Region
Worldwide
Survey time period
2017
Supplementary notes
Penetration rates can exceed 100 percent due to multiple assistants being present on the same device.

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