Baidu's annual revenue 2012-2022
China’s search engine market
The number of search engine users in China reached around 821 million as of June 2022, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2023 predicted the revenue generated within this market to gross over 196 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine.
Baidu – products and services
Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. iQiyi, its online video streaming platform touted as “China’s Netflix” accounted for about 5.6 percent of the company’s annual revenue in 2021. However, the tech giant still primarily relies on online marketing services for revenue generation.