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Reasons to buy luxury items offline in France 2016

This chart highlights why French people bought their luxury goods in store in 2016. Nearly 70 percent of respondents bought their luxury goods in store in order to touch and see the product.

Why do you buy luxury goods in store?*

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Source

Release date

June 2016

Region

France

Survey time period

March to April 2016

Number of respondents

358 respondents

Age group

25-65 years

Special properties

Buyers of luxury goods in stores; people who have bought at least two luxury goods (clothing / accessories and jewelery / watches) in the last two years and have an income of more than 100,000 euros per year

Method of interview

Face-to-face interview, online survey

Supplementary notes

* The question was phrased by the source as follows: " Qu’est-ce qui vous a poussé à acheter votre produit en magasin?"

The source gives no information about multiple response options.  

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