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Key factors for decisions on luxury purchases in Russia 2018

Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches?

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Sources

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Release date

June 2018

Region

Russia

Survey time period

March 2018

Number of respondents

approx. 1000

Age group

up to 50 years***

Special properties

luxury buyers on Farfetch.ru

Method of interview

Online survey

Supplementary notes

* Customers with over 60 percent of luxury shopping done abroad.
** Customers with over 40 percent of luxury shopping done locally.

*** The source identified to consumer groups to research: Millennials (up to 30 years) and Generation X (30 to 50 years).

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