This statistic presents the reasons that might convince frequent business travelers to sign up to a hotel loyalty club in selected European countries. According to the 2017 survey, the majority of respondents across the five countries would join a loyalty program if there were incentives for joining, such as vouchers. Around half of respondents from Spain said they would sign up if the hotel reception recommended it.
Which of the following options would convince you to sign up to a hotel loyalty club?
Characteristic
Incentives for joining e.g. vouchers
If the hotel reception recommends it
If a friend recommends it
If it appears in digital magazines or blogs
If social media influencers use it
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frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all not part of a loyalty program
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Wanup. (November 6, 2017). Which of the following options would convince you to sign up to a hotel loyalty club? [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/784297/european-business-travelers-reasons-to-join-a-hotel-loyalty-program/
Wanup. "Which of the following options would convince you to sign up to a hotel loyalty club?." Chart. November 6, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/784297/european-business-travelers-reasons-to-join-a-hotel-loyalty-program/
Wanup. (2017). Which of the following options would convince you to sign up to a hotel loyalty club?. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/784297/european-business-travelers-reasons-to-join-a-hotel-loyalty-program/
Wanup. "Which of The following Options Would Convince You to Sign up to a Hotel Loyalty Club?." Statista, Statista Inc., 6 Nov 2017, https://www.statista.com/statistics/784297/european-business-travelers-reasons-to-join-a-hotel-loyalty-program/
Wanup, Which of the following options would convince you to sign up to a hotel loyalty club? Statista, https://www.statista.com/statistics/784297/european-business-travelers-reasons-to-join-a-hotel-loyalty-program/ (last visited September 01, 2024)
Which of the following options would convince you to sign up to a hotel loyalty club? [Graph], Wanup, November 6, 2017. [Online]. Available: https://www.statista.com/statistics/784297/european-business-travelers-reasons-to-join-a-hotel-loyalty-program/