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Reasons business travelers would join a hotel loyalty program in Europe 2017

Which of the following options would convince you to sign up to a hotel loyalty club?

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Source

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Release date

November 2017

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

July 7-20, 2017

Number of respondents

6000*

Age group

25-55 years

Special properties

frequent travelers; all that have traveled for business at least 6 times and have stayed in a hotel at least 3 times in the last year; all not part of a loyalty program

Method of interview

Online survey

Supplementary notes

* 1200 respondents per country.

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Statistics on "Business travel in the United Kingdom"

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