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Italy: online and offline consumer food shopping behavior in 2016

Online and offline consumer food shopping behavior in Italy in 2016

by Daniela Coppola, last edited Mar 15, 2018
Italy: online and offline consumer food shopping behavior in 2016 This statistic displays the online and offline consumer food shopping behavior in Italy in 2016. According to survey results, fresh food was bought mostly at grocery store by more than a half of respondents, while only 18 percent of them purchased it more often online. Packaged food consumption occurred online as often as offline for 30 percent of respondents, while wine and other alcoholic beverage were purchased mostly online by 21 percent of individuals.
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Online and offline consumer food shopping behavior in Italy in 2016

Fresh foodPackaged foodWine & alcoholic beverage
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Fresh foodPackaged foodWine & alcoholic beverage
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by Daniela Coppola, last edited Mar 15, 2018
This statistic displays the online and offline consumer food shopping behavior in Italy in 2016. According to survey results, fresh food was bought mostly at grocery store by more than a half of respondents, while only 18 percent of them purchased it more often online. Packaged food consumption occurred online as often as offline for 30 percent of respondents, while wine and other alcoholic beverage were purchased mostly online by 21 percent of individuals.
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