U.S. Food Shopping Behavior - Statistics & Facts

Despite the economic downturn, the grocery industry has retained its status as a booming sector. Total food sales accounted for 1.46 trillion U.S. dollars in 2014. Almost every household in the U.S. bought consumer packaged goods in the grocery channel in 2014, showing the enormous significance of the industry. Most U.S. shoppers purchased groceries at retail giant Walmart.

Consumers’ determining factors when choosing their primary supermarket, were a high-quality fruit and vegetable department and a clean, neat store in 2014. Americans usually went shopping about 1.5 times a week on average in 2015 and had weekly grocery expenditure amounting to 100.80 U.S. dollars in 2015. Most of consumers' food shopping trips were driven by quick trips to the store. The actual purchase decision was mainly influenced by consumers' spouses or partners in 2014. The product price also plays a dominant role in today’s retail business: over 75 percent of consumers had taken the price into account when deciding whether or not to purchase a food item.

Retail experts expect the industry to grow further in the next couple of years. Trends to watch out for are the growing importance of small format supermarkets, mobile technologies to support consumers’ shopping trips and online grocery shopping like virtual market places.

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Food shopping behavior in the U.S. - Important statistics

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