U.S. Food Shopping Behavior - Statistics & Facts

In times of economic hardship consumers can easily cut back on many unnecessary purchases but food will never be one of these, which explains why the grocery industry has retained its status as a booming sector. In 2016, the average household in America spent a little over seven thousand dollars a year on food, a figure which has grown steadily in the past few years. In that year, the majority of U.S. consumers purchased groceries at a supermarket or a supercenter, like Walmart and made between one and three shopping trips per week.

U.S. consumers often face several choices when deciding where to shop for groceries, and the competition between different grocery stores in an area can be steep. Many traditional supermarkets also compete with farmers’ markets and organic specialty stores, with 37 percent of U.S. consumers having reportedly bought fresh fruits and vegetables at a farmers’ market in 2017.

In terms of what U.S. consumers look for when deciding to purchase a food or beverage, taste is the most influential factor, ahead of price, healthfulness, and convenience; a set of preferences which have stayed stable over the last few years. However, making sustainable food choices has become more important to consumers since 2012. Another survey of U.S. consumers from 2017 found that 80 percent of respondents consider quality as a particularly important feature when buying food.

Although online grocery shopping has existed for many years, 98 percent of consumers in America only buy groceries in stores. This lack of popularity cannot be attributed to dissatisfaction by consumers, as approximately 72 percent of consumers who had tried online grocery shopping rated their experience positively. Shoppers often like to see and touch products before purchasing them, or simply enjoy the experience of shopping in stores, factors which are both obstacles for online grocery shopping. According to a 2017 survey, better prices and convenience are both major factors that would persuade more consumers to give online grocery shopping a try.

Read more

Food shopping behavior in the U.S. - Important statistics

You may also be interested in these statistics

The whole topic in one document

Food shopping behavior in the U.S.
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

The whole topic in one document

Food shopping behavior in the U.S.
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

Recommended statistics

Infographics on the topic

Food Shopping Behavior Infographic - Are Online Grocery Sales About to Take Off?
Favorite Food Brands USE-commerce share of FMCG salesGrocery Shopping Behavior

Infographics on the topic

Food Shopping Behavior Infographic - Are Online Grocery Sales About to Take Off?
Favorite Food Brands USE-commerce share of FMCG salesGrocery Shopping Behavior

Recommended searches related to Food Shopping Behavior

Recommended searches related to Food Shopping Behavior

More interesting topics from the industry "Shopping Behavior"

More interesting topics from the industry "Shopping Behavior"

About Statista

Learn more about how Statista can support your business.

Request webinar

Any more questions?

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

Get in touch with us quickly and easily. We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

News
News