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Grocery shopping in China - statistics & facts

Of the many outcomes of the economic revolution in China over the years, one that has affected the public positively was the steady increase in disposable income across the nation. This included both urban and rural households. While a large disparity still exists between the annual per capita income of rural and urban households, one cannot help but acknowledge the rate at which household net income has increased since 1990. Eastern China is one of the most affluent regions with the annual disposable income of urban household members amounting to a little over 50 thousand yuan.

In 2019, members of private urban households in Shanghai were found to have the largest per capita expenditure on products such as food, tobacco, and liquor totaling 11 thousand yuan. Meanwhile, alongside an increase in disposable incomes, and expenditure across the region, the sales value of fast-moving consumer goods in the country grew by nearly 50 percent between 2012 and 2019. With supermarkets and hypermarkets holding the largest share of the retail sales value of FMCG products, Century Hualian, Lianhua, and Vanguard supermarkets had the highest number of stores in China.

Over the years between 2014 and 2019, e-commerce has become a growing trend with online retail holding more than a 22 percent share in the FMCG retail market in 2019. Fresh food was one of the quickest developing sectors within online retail. The month of December in 2019 recorded approximately 50 million consumers purchasing fresh food from the most popular e-commerce companies. Online shoppers claimed to find grocery shopping most convenient on e-commerce platforms and were usually quite satisfied with product delivery services as well as food safety aspects.

The coronavirus outbreak at the beginning of 2020 accelerated the digitalization of grocery shopping in China. According to a survey, around 84 percent of the Chinese consumers increased their online shopping frequency during the pandemic, and more than 20 percent increased their online shopping spending. Meanwhile, a growing number of Chinese consumers chose to shop groceries on JD.com during the lockdown, owing to its integrated logistic system.

Key figures

The most important key figures provide you with a compact summary of the topic of "Grocery shopping in China" and take you straight to the corresponding statistics.

FMCG retail market

FMCG online retail market

COVID-19 impacts on grocery shopping

Interesting statistics

In the following 4 chapters, you will quickly find the 25 most important statistics relating to "Grocery shopping in China".

Grocery shopping in China

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Grocery shopping in China - statistics & facts

Of the many outcomes of the economic revolution in China over the years, one that has affected the public positively was the steady increase in disposable income across the nation. This included both urban and rural households. While a large disparity still exists between the annual per capita income of rural and urban households, one cannot help but acknowledge the rate at which household net income has increased since 1990. Eastern China is one of the most affluent regions with the annual disposable income of urban household members amounting to a little over 50 thousand yuan.

In 2019, members of private urban households in Shanghai were found to have the largest per capita expenditure on products such as food, tobacco, and liquor totaling 11 thousand yuan. Meanwhile, alongside an increase in disposable incomes, and expenditure across the region, the sales value of fast-moving consumer goods in the country grew by nearly 50 percent between 2012 and 2019. With supermarkets and hypermarkets holding the largest share of the retail sales value of FMCG products, Century Hualian, Lianhua, and Vanguard supermarkets had the highest number of stores in China.

Over the years between 2014 and 2019, e-commerce has become a growing trend with online retail holding more than a 22 percent share in the FMCG retail market in 2019. Fresh food was one of the quickest developing sectors within online retail. The month of December in 2019 recorded approximately 50 million consumers purchasing fresh food from the most popular e-commerce companies. Online shoppers claimed to find grocery shopping most convenient on e-commerce platforms and were usually quite satisfied with product delivery services as well as food safety aspects.

The coronavirus outbreak at the beginning of 2020 accelerated the digitalization of grocery shopping in China. According to a survey, around 84 percent of the Chinese consumers increased their online shopping frequency during the pandemic, and more than 20 percent increased their online shopping spending. Meanwhile, a growing number of Chinese consumers chose to shop groceries on JD.com during the lockdown, owing to its integrated logistic system.

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