Distribution of sales channels for dietary supplements and vitamins in Sweden 2018

This statistic shows the distribution of sales channels for dietary supplements and vitamins in Sweden in 2018. That year, most dietary supplements and vitamins were bought in grocery stores, with a share of around 24 percent. Pharmacies had a share of roughly 22 percent. Also a little above 20 percent were health food stores. In Sweden, dietary supplements and vitamins were also offered in online stores, direct sales or door-to-door sales.

Distribution of sales channels for dietary supplements and vitamins in Sweden in 2018

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Sources

Release date

February 2019

Region

Sweden

Survey time period

2018

Supplementary notes

* Includes all sales through online shops, regardless if it is a pharmacy, health food store, grocery store or other type of online shop that sells the product.
** Direct sales takes place in work places, at home and on specific events.
*** Includes mail-order, teleshopping and telephone sales.

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