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Global average luxury watch prices 2018, by brand

Richard Mille watches were the most exclusive brand of luxury watches in terms of price in 2018. That year, the average retail price of a Richard Mille luxury watch was approximately 141,171 U.S. dollars. The second most expensive luxury watch brand was Patrek Philippe, whose watches retailed at an average price of over 54 thousand U.S. dollars. There was a significant gap in the average price of Richard Mille, Patek Philippe and Audemars Piguet watches when compared to the rest of the leading luxury watch brands.

Luxury watches

The global luxury watch market is a multi-billion U.S. dollar industry. Luxury watches are a combination of precision, quality, luxury, design, perfect workmanship and tradition, together with specialist technology. Swiss watches are synonymous with the term luxury, with many of the most famous watch brands in the world coming from Switzerland. A number of watch brands feature in the list of most valuable global luxury brands. Rolex received the highest number of searches of any luxury watch brand in a number of major watch markets in 2018.

Average price of the leading luxury watches worldwide in 2018, by brand (in U.S. dollars)*

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Release date

April 2019



Survey time period


Supplementary notes

*All figures have been estimated by the source. Figures have been rounded and translated into USD from CHF figures given by the source. Exchange rate of CHF:USD of 1:1.01562 was used (as of December 31, 2018).

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Statistics on "Luxury goods in the United Kingdom (UK)"

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