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Global average luxury watch prices 2017, by brand

Average price of the leading luxury watches worldwide in 2017, by brand (in U.S. dollars)*

by Liam O'Connell, last edited Aug 9, 2019
Global average luxury watch prices 2017, by brand Patek Philippe watches were the most exclusive brand of luxury watches in terms of price in 2017. That year, the average retail price (excluding VAT) of a Patek Philippe luxury watch was approximately 46 thousand U.S. dollars. The second most expensive luxury watch brand was Audemars Piguet, whose watches also retailed at an average price of over 40 thousand U.S. dollars. There was a significant gap in the average price of Patek Philippe and Audemars Piguet watches when compared to the rest of the leading luxury watch brands.
Luxury watches

The global luxury watch market is a multi-billion U.S. dollar industry. Luxury watches are a combination of precision, quality, luxury, design, perfect workmanship and tradition, together with specialist technology. Swiss watches are synonymous with the term luxury, with many of the most famous watch brands in the world coming from Switzerland. A number of watch brands feature in the list of most valuable global luxury brands. Rolex received the highest number of searches of any luxury watch brand in a number of major watch markets in 2018.
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Average price of the leading luxury watches worldwide in 2017, by brand (in U.S. dollars)*

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